ODM & REL announce strategic partnership


 REL logo

ODM has entered into a strategic partnership with REL, a highly regarded leader in field marketing. REL is part of the Advantage Smollan group, a global provider of outsourced sales and marketing solutions for consumer goods companies and retailers.

REL will provide ODM with centralised support services including campaign fulfilment, HR, recruitment, IT support and development. ODM will bring their expertise in the financial services and loyalty markets and the collaboration will offer both businesses exciting opportunities for business development and diversification.

As part of the strategic partnership, ODM’s head office will relocate to Winnersh. ODM will remain an independent limited company with no change in control or ownership.

Simon Dawes, ODM’s Managing Director said:

I am delighted to be announcing our strategic partnership with REL and I’m looking forward to working with Stephen and his team. REL are industry experts and are highly respected by their broad range of longstanding clients. Culturally ODM and REL are a very good fit and there are some clear synergies that we will be looking to develop.

Stephen Gordon, REL MD said:

We look forward to welcoming Simon and his team to Winnersh. The key factors in bringing this collaboration to fruition were the aligned approaches to people, culture and customer service; which are at the heart and soul of both businesses. We believe that this collaboration will provide new and exciting opportunities for growth for both REL and ODM. We are passionate about offering new and existing customers the broadest range of comprehensive and compelling field sales and marketing services and this strategic partnership will help enable that for both businesses.

For further information please contact Antony Mauder, ODM's Marketing Director

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