The ODM Tactical Team have completed our largest campaign to date for Sainsbury's and are delighted with the results.

We were working to increase the number of new Nectar customers in Sainsbury's stores, ensuring they are swiping their cards and becoming instantly engaged with Nectar.

The activity ran for 10 weeks from the start of the year, we delivered over 2,800 staff days, signing up in excess of 50,000 new Nectar card holders. The hard work and commitment from our Brand Ambassadors ensured this campaign was a success - well done to all involved!