Partnership Marketing
The Concept:
To develop a regional network of High Street Gousto Partners
Partners role is to endorse Gousto and encourage their customers to subscribe and give Gousto a go
Partners are identified and selected based on their client/customer profile
Territory Managers will engage with Partners and develop brand value/empathy
Partnership agreements will be completed and signed
POS will be placed within Partner establishments (well presented take-one dispensers/brochures)
Partners will be paid for all introduced customers
Territory Managers will be paid for signing up Partner Establishments and all subsequent sales
The Objective:
Each Territory Manager signing 20 new Partner Establishments each month
Partners to deliver just 1-2 sales per week through endorsed sales
The Aim:
To recruit a team of 20 Territory Manager Consultants
To identify/select suitable retail partners by profiling their:
- Partner’s customers profile:
- Female, ABC1, 25-45, cash rich/time poor, food lovers, healthy lifestyle
- Partner’s environment:
- Strong customer relationships, dwell/engagement time, footfall, POS
Who are the potential Partners?
The initial focus will be in the Hair & Beauty sector
- Hair & Beauty Salons, Nail studios, Spa/Treatment Centres
- Ladies independent shops (Boutiques, shoes etc)
Why?
There is great synergy with the customers and the Gousto offering
- They are discerning customers, looking for the best brands and products, they enjoy the finer things in life
- They are aspirational
- They are just too busy and time poor to be inspirational in the kitchen
- They find food shopping can be a chore and being creative with ingredients becomes a headache
- They are always looking to find a more efficient solution to a problem
- They want to eat healthily but enjoy fine food
- They want to be heroes in the kitchen
- The Partners know their customers incredibly well and have developed a personal relationship with many of them
- They have great dialogue with their customers and they have time to talk to them
- The customers trust them
- We want the Partners to share Gousto and all of its features with their customers
- And we want to reward them handsomely for doing so!
Other Partners?
There is no definitive restriction on Partner selection, but they must fit some key criteria:
- Gousto ambassadors, they have to love the product!
- Strong customer relationships, dwell/engagement time, footfall, suitable POS placement
- Largely Female, ABC1, 25-45, cash rich/time poor, food lovers, healthy lifestyle
So it could be a private dentist surgery, Physio practise, Health club, Independent non food retailer (flower shop, boutiques)
What are the commercial details?
Partner Model -
- Point of Sale material – Brochures & gift cards in a dispenser will be placed in a suitable and agreeable location in the Partner establishment. ie: reception counter, coffee table, magazine rack
- The Partner will be paid £40.00 for every customer subscription originating from a brochure and unique web/ URL code on their unique gift cards.
- As an indication of income: Just 1 subscription per week is £2080 income per year Or 4 subscriptions per week is £8320.00 income per year
- Payment can be made to the business, the owner, a charity etc
Territory Consultant Model -
- £75.00 per new Partner establishment sign up – target of 20 / month = £1500.00/month
- £5.00 per originated subscription (expectation of 1 subscription per Partner /week)
- OTE year 1 = £42,000.00
- OTE Year 2 = £52,000.00
- The earnings can be significantly higher if the Partners are more effective than 1 subscription / week
For example; 2 sales per week/partner generates OTE of £70K
What is the role of the Consultant?
The consultant will be allocated a postcode based territory
The key roles are:
- Partner recruitment/sign up:
- Local research & planning
- Prospect partner visits and presentations to business owners/manager
- Sample management/commission reports presented
- Signed Partner Agreements & Unique codes allocated and uploaded
- POS (brochures & dispensers) placed
- Gousto subscription for Owner/Manager (this triggers the first commission)
- Partner Support:
- Monthly management reports will be delivered showing all sales from Partners
- Monthly review of Partner performance
- Quarterly Partner visits (once every three months)
- POS/Brochure replenishment
- Re-engagement visits where required or removal of POS
- Event support – special events with Gousto presence
For more information on Gousto, take a look at the Media Pack
Please register your interest below, and a member of the ODM Gousto Team will be in touch: