Delivering the customer a positive brand experience is at the heart of any experiential campaign. We want the customer to walk away thinking “Wow, that was good!”
It’s more than just sales or sampling, sometimes it’s the combination of both in an immersive environment. For example, one project with American Express at a Motor Show we partnered with Land Rover to offer free off-road driving experiences to customers there and then at the event.
The customer feedback was amazing.